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Kellogg On Integrated Marketing
(Hardcover - 2002/11/12)by Write a Review
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Publisher: John Wiley & Sons Inc
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Book: Kellogg On Integrated Marketing
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
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Details of Book: Kellogg On Integrated Marketing Book: Kellogg On Integrated Marketing
Author: Dawn Iacobucci, Bobby Calder, Don E. Schultz
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2002/11/12
Publisher: John Wiley & Sons Inc
Number of Pages: 314
Language: English
Author: Dawn Iacobucci, Bobby Calder, Don E. Schultz
ISBN:
0471204765
ISBN-13:
9780471204763
,978-0471204763
Binding: Hardcover
Publishing Date: 2002/11/12
Publisher: John Wiley & Sons Inc
Number of Pages: 314
Language: English
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Book: Kellogg On Integrated Marketing by Dawn Iacobucci, Bobby Calder, Don E. Schultz
ISBN Number: 0471204765, 9780471204763, 978-0471204763