Book: Key Account Management (with Cd Rom) 3/e (the Essential Guide To Global Best Practice) Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).
Details of Book: Key Account Management (with Cd Rom) 3/e (the Essential Guide To Global Best Practice) Book: Key Account Management (with Cd Rom) 3/e (the Essential Guide To Global Best Practice)
Author: Peter Cheverton
ISBN: 0749443146
ISBN-13: 9780749443146
, 978-0749443146
Binding: Paperback
Publishing Date: 2004
Publisher: Kogan Page Limited, (epz Titles)
Number of Pages: 368
Language: English