Book: Key Concepts In Marketing (palgrave Key Concepts) "Key Concepts in Marketing" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
Details of Book: Key Concepts In Marketing (palgrave Key Concepts) Book: Key Concepts In Marketing (palgrave Key Concepts)
Author: Jonathan Sutherland, Diane Canwell
ISBN: 140391527X
ISBN-13: 9781403915276
, 978-1403915276
Binding: Paperback
Publishing Date: 2004-08-21
Publisher: Palgrave Macmillan
Number of Pages: 288
Language: English