Key Concepts In Marketing (palgrave Key Concepts)

(Paperback - 2004-08-21)
by

Jonathan Sutherland

 (Author)
,

Diane Canwell

 (Author)
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Publisher: Palgrave Macmillan



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Book: Key Concepts In Marketing (palgrave Key Concepts)
"Key Concepts in Marketing" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
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Details of Book: Key Concepts In Marketing (palgrave Key Concepts) Book: Key Concepts In Marketing (palgrave Key Concepts)
Author: Jonathan Sutherland, Diane Canwell
ISBN:

140391527X


ISBN-13:

9781403915276

,

978-1403915276


Binding: Paperback
Publishing Date: 2004-08-21
Publisher: Palgrave Macmillan
Number of Pages: 288
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: Key Concepts In Marketing (palgrave Key Concepts) by Jonathan Sutherland, Diane Canwell
    ISBN Number: 140391527X, 9781403915276, 978-1403915276