Book: Kiss & Sell Learn the craft of writing real world advertising. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Details of Book: Kiss & Sell Book: Kiss & Sell
Author: Robert Sawyer
ISBN: 2884790330
ISBN-13: 9782884790338
, 978-2884790338
Binding: Paperback
Publishing Date: 2004
Publisher: Sterling Pub Co Inc
Number of Pages: 192
Language: English