Book: Kotler On Marketing Philip Kotler's name is synonymous with marketing. His books have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers and students alike, freshly written and based on his phenomenally successful worldwide lectures.
Details of Book: Kotler On Marketing Book: Kotler On Marketing
Author: Philip Kotler
ISBN: 0684860473
ISBN-13: 9780684860473
, 978-0684860473
Binding: Paperback
Publishing Date: 2001
Publisher: Free Press
Number of Pages: 255
Language: English