“krishna havaldar”

This revised edition of the book includes recent changes in the industrial markets. It focuses on decision making in various industrial marketing situations. As the earlier edition, it retains the context of Indian business environment. A dozen cases at the end would aid students in applying the co... More

Table of contents PART 1: SALES MANAGEMENT 1.Introduction to Sales Management 2.Personal Selling Process 3.Planning and Organizing Sales Force 4.Staffing the Sales Force 5.Training the Sales Force 6.Directing the Sales Force 7.Motivating and Leading The Sales Force 8.Controlling and Evalua... More

The book explains the concepts and practices of industrial marketing with particular emphasis on the Indian markets. The content of the book is based on current marketing thoughts and emerging new ideas to help meeting the growing challenges faced by the industrial markets. Application of electronic... More

Table of contents Part I : Introduction 1. Nature of Communication 2. Communication Technology Part II : Business Correspondence 3. Principles of Letter Writing 4. Structure and Layout 5. Planning a Letter 6. Quotations, Orders and Tenders 7. Sales Letters 8. Claim and Adjustment Letters 9. Credit... More

Combining design concepts, theoretical concepts and application examples besides a number of case studies, this is a comprehensive textbook dealing with computer-based control area which is the basis of present day automation. The book considers that designing system for real-time process control ca... More

Written for a wide readership, this book examines in detail, the social, political and economic background behind the emergence and evolution of every literary movement in Kerala since the earliest times to the 1970s. The confrontation between the activism of ideology and the autonomy of art has now... More

Princess Promila is the daughter of the King of Manna. She grows up with the Rani as her only friend. With the help of Shankar, who comes as her tutor, she escapes from her father’s tyrannical ways. She elopes with Shankar to Amba and returns to Manna, just in time with an heir to save the kingdom... More

The essays in this book have been divided into two sections. The first section examines one of Narayn's major works, The Guide. The essays here discuss the genesis of the novel, narrative structure, use of language, humour and irony in the novel, the characters, and also the post-colonial quality of... More

Krishna Kumar surveys the nature and significance of international aid designed to build and strengthen independent news media in support of democratization and development. Providing the first comprehensive coverage of media assistance programs, Kumar discusses the evolution, focus, and overall im... More