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Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship... More

This book gives a state-of-the-art presentation of basic principles for power systems in steady-state operation. The author develops a physical understanding of the power system and incorporates the central digital computer monitoring/control employed by utilities. He describes the components of the... More