“larry percy”

Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.This exciting and com... More

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also... More

The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, an... More

Invaluable text outlining the "art" of combo playing from master leader, player, and composer, Horace Silver. Includes sections on jazz philosophy, group and solo playing, composing and arranging, the music business, and 7 of Horace's combo arrangements.... More

A Level One title for children who are ready to take their first steps in reading, the Little Red Hen is a firm favourite with children and parents.... More

Larry Alexander offers a skeptical appraisal of the claim that freedom of expression is a human right. He examines the various contexts in which a right to freedom of expression might be asserted and concludes that it cannot be supported in any of these contexts. Alexander argues that the legal prot... More