“laura ries”

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term i... More

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.... More

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major ... More

Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominat... More

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, "The Origin of Brands," the Rieses take Darwin's revolutionary ide... More

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, "The Origin of Brands," the Rieses take Darwin's revolutionary ide... More

How to you build your company, product or service into a hot and profitable rand using the internet?The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including:Deciding whether the internet is a bushiness or a mediumandnbspBuil... More

The true story of three men and their dreams for a racehorse - seabiscuit - which encompasses a pivotal moment in America histoy : its resurrection from the Depression. New Book... More

From the bestselling author of "Practical Intuition" comes a groundbreaking book about using the power of crisis to transform one's life.... More