“laura ries”

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, "The Origin of Brands," the Rieses take Darwin's revolutionary ide... More

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.... More

Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by p... More

Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominat... More

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, "The Origin of Brands," the Rieses take Darwin's revolutionary ide... More

This title takes the reader through the basics, from starting Word to creating, editing, and formatting documents. The reader will learn how to use Word's productivity tools, with lots of numbered steps to lead them through the process.Everything a beginner needs to learn how to use Word is right he... More

This pioneering book explores for the first time how ordinary women of the early modern period in England understood and experienced their bodies. Using letters, popular literature, and detailed legal records from courts that were obsessively concerned with regulating morals, the book recaptures sev... More