“lekha ravi”

Crumbling cross-border investment barriers have presented large banks with the opportunity to expand abroad relatively freely by acquiring or merging with banks in other countries. Many national markets are already dominated by a handful of large banks. New growth will come from cross-border expansi... More

In business, diverse leadership styles are manifest, which may include an autocratic style, bureaucratic, charismatic, democratic or participative leadership, transactional or a transformational leadership style. Good management is reflected by a dynamic and flourishing organisation operating amidst... More

The Case Book is an assemblage of case studies focusing on marketing strategies adopted by major players in the food and beverage industry. The case studies included in this book attempt an analysis of the key issues, facts and performance of several global players like PepsiCo, Coca-Cola, Nestle an... More

The Internet era is in its full swing today with Internet usage firmly entrenched in all facets of the economy. Internet is hailed as the best medium to reduce the time and distance effect in business and has been welcomed by global businesses – small and big. Online business is seen as an emergin... More

Business Ethics relates to value-based and ethical business practices. Business ethics defines “how a company integrates core values - such as honesty, trust, respect, and fairness ¬- into its policies, practices, and decision making. Business ethics also involves a company’s compliance with le... More

Effective management of workforce is increasingly becoming a source of competitive advantage for organizations. As many companies are expanding their operations on a global scale, human talent assumes prime importance. An increasing number of companies are focusing on nurturing and retaining its tal... More

Biotechnology is gaining in importance in the modern world and is often quoted as the next big thing after information technology, owing to its benefits to man. It has enabled the organisms to become more resistant to disease, influenced the rate of fruit ripening and has increased productivity of ... More

Two young management graduates, with nothing similar in family backgrounds and temperament, join the New York International Bank on the same day and take two entirely different routes to success. Both rise up the ranks at breakneck speed: the fast and aggressive Sundeep, who will stoop to anything t... More