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Lessons In Marketing Excellence
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Lessons In Marketing Excellence (Hardcover)
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Lessons In Marketing Excellence
(Hardcover)
Publisher: Network18 Publications Ltd. (2010)
Rs. 999
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Read more Cancellations & Returns.
Lessons In Marketing Excellence (Hardcover) Price: Rs.999
Lessons in Marketing Excellence (2009 - 2010) - a Marketing and Business challenge launched by CNBC-TV18 & HUL across 12 premier Business schools in India. The objective of this inter B-school challenge was to provide students with an exciting opportunity to work on live projects across various sectors identified by Unilever and CNBC-TV18. This initiative also aimed at encouraging teamwork, generating fresh marketing ideas and promoting industry interaction.
The Show Structure: 2 teams from each institute were selected at the end of the first round. In order to ensure that we do justice to the entries we received, the institute itself short listed the best 2 teams to represent their institute. (The final 2 shortlisted teams then presented to a jury comprising senior representatives from HUL, CNBC-TV18, MINT and a representative from the mentor organizations).
The winnings from all 12 B-Schools were then invited to present to a special jury at the CNBC-TV18 Studio in Mumbai. The top 2 teams then presented to our esteemed jury .- India's best known market strategist Rama Bijapurkar, from Hindustan Unilever, Executive Directors, Gopal Vittal and Shrijeet Mishra, filmmaker and Chairman of Lowe Lint's, R. Balki and Editor in Chief of CNBC Awaaz, Sanjay Pugalia.
Table Of Contents
Stage 1: Prelims
- SP JIMR, Conservation action Trust
- NITIE, Deccan 360
- FMS, Star India Pvt. Ltd.
- IIM- CALCUTTA, Vodafone
- JBIMS, Air India
- IIM – INDORE, Fortis Health-care Ltd.
- ISB, LG Electronics, India Pvt. Ltd.
- IIM - Ahmedabad, GMR's -RGIA Airport
- IIM- Lucknow, Dell Indian Pvt. Ltd.
- XLRI, ICICI Prudential life Insurance Company Ltd.
- IIM- Kozhikode, Shoppers stop Ltd
- IIM - Bangalore, Honda siel Cars India
Stage 2: Semi-finals
- SP JIMR
- NITIE
- FMS
- IIM – CALCUTTA
- JBIMS
- IIM – INDORE
- IIM – INDORE
- ISB
- IIM – AHMEDABAD
- IIM – LUCKNOW
- XLRI
- IIM – KNZHIKODE
- IIM – BANGALORE
Stage 3: Finale : Unique identification authority of India
- NITIE
- IIM - AHNEDABAD
Specifications of Lessons In Marketing Excellence (Hardcover)
| Book Details | |
|---|---|
| Publisher | Network18 Publications Ltd. |
| Publication Year | 2010 |
| ISBN-13 | 9789380200170 |
| ISBN-10 | 938020017X |
| Language | English |
| Binding | Hardcover |
| Number of Pages | 251 Pages |
Book: Lessons In Marketing Excellence
by CNBC
ISBN Number: 938020017X, 9789380200170, 978-9380200170
ISBN Number: 938020017X, 9789380200170, 978-9380200170
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