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The Lexus and the Olive Tree: Understanding Globalization (English)

Paperback
Language: English
Length: 490 Pages
Publisher: Knopf Doubleday Publishing Group
Rs. 1234
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The Lexus and the Olive Tree: Understanding Globalization (English) (Paperback) Price: Rs.1234

In The Lexus and the Olive Tree, Thomas L. Friedman, the Pulitzer Prize-winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international system that is transforming world affairs today. Globalization has replaced the Cold War system with the integration of capital, technology, and information across national borders -- uniting Brazilian peasants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this new electronic global economy is all about and what it will take to live within it.

With vivid stories drawn from his extensive travels, he dramatizes the conflict of \"the Lexus and the olive tree\" -- the tension between the globalization system and the ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the Lexus and the olive tree in balance. For this new paperback edition, Friedman has substantially expanded and updated his provocative analysis, making it essential reading for all who care about how the world works now.

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today.
As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.
Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can\'t possibly understand the morning news or one\'s own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge.
With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflictof " the Lexus and the olive tree" --the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman\'s challenging, provocative book--essential reading for all who care about how the world really works.

Specifications of The Lexus and the Olive Tree: Understanding Globalization (English) (Paperback)

Contributors
Author Friedman [thomas L]
Book Details
Publisher Knopf Doubleday Publishing Group
Publication Year 2000
ISBN-13 9780385499347
ISBN-10 0385499345
Language English
Edition Reprint
Binding Paperback
Number of Pages 490 Pages
Dimensions
Weight 367 g
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Book Reviews of The Lexus and the Olive Tree: Understanding Globalization (English)

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★★★★★
★★★★★
08 Jan 2012
first to review
Not Impressed!

I didn't like this book at all...infact one of those rare books that I decided to leave without finishing.
The biggest problem with the book is the condescending tone of the author; rather than treating his readers as mature well informed adults, he writes as if his reader base is made up of school going kids. The analogies that he uses insults the intelligence of his readers.
There is too much name dropping, like Manmohan Singh said this to me, or the Shah of Iran told me that; Friedman seems to like thinking that all the world leaders are cozy with him and confiding their innermost thou...
()

I didn't like this book at all...infact one of those rare books that I decided to leave without finishing.
The biggest problem with the book is the condescending tone of the author; rather than treating his readers as mature well informed adults, he writes as if his reader base is made up of school going kids. The analogies that he uses insults the intelligence of his readers.
There is too much name dropping, like Manmohan Singh said this to me, or the Shah of Iran told me that; Friedman seems to like thinking that all the world leaders are cozy with him and confiding their innermost thou...
I didn't like this book at all...infact one of those rare books that I decided to leave without finishing.
The biggest problem with the book is the condescending tone of the author; rather than treating his readers as mature well informed adults, he writes as if his reader base is made up of school going kids. The analogies that he uses insults the intelligence of his readers.
There is too much name dropping, like Manmohan Singh said this to me, or the Shah of Iran told me that; Friedman seems to like thinking that all the world leaders are cozy with him and confiding their innermost thoughts to him, rather than them granting him interviews, one of the many reporters that they would be granting interviews to.
The other thing that put me off is Friedman's rabid free market support; I had expected this book to a balanced and objective analysis of globalization and its impact, but it reads like propaganda for open market capitalization. All closed market economies and their administrators are projected as idiots and no honest intent has been shown to understand how globalization is impacting the less developed economies and why they are hesitant to open up.
This looked like a one sided point of view and I did not enjoy it at all.

3 of 3 users found this review helpful.
    Book: The Lexus and the Olive Tree: Understanding Globalization (English) by Friedman [thomas L]
    ISBN Number: 0385499345, 9780385499347, 978-0385499347

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