R&d And Licensing: Building Value Through Intellectual Assets

Summary This book explains the principles of R&D management in an environment which is open to external sources of technology. Organisations no longer undertake all of their research and development (R&D) in-house. Increasingly, companies innovate by using a combination of R&D, and externally sourced technologies. These may be acquired by licensing or sometimes by imitating competitors. This book shows how to integrate these into the product and process development programme and gives detailed and up to date guidance on intellectual property, licensing and royalty negotiations. It demonstrates how companies increase their value through the acquisition of intellectual assets. Key Features Integrates the concepts of R&D management and technology licensing Describes technology acquisition strategies and techniques Explains how a knowledge of intellectual property can be used to add value Shows how to evaluate competitors' technology and R&D programmes Illustrates the principles with examples of successful companies Based on the author's 30 years of consultancy experience The Author Kieran Comerford BE, MBA qualified as an electrical engineer and worked for Philips and Westinghouse before joining the Institute for Industrial Research and Standards and working in the area of commercialising new technology. After receiving his MBA he set up a successful consultancy business and has been associated with a number of successful companies. He is well known as a lecturer on R&D management and intellectual property management and is a member of the Licensing Executives Society. Readership Companies developing new products and technologies, industrial development agencies, graduate students andacademics. Contents Successful innovation Using technology to gain competitive advantage Technology acquisition Idea generation Evaluation of new technologies and projects Market-led R&D project management Intellectual property: patents Copyright, designs and trade marks Assessing competitors' intellectual property Building intellectual assets Contractual issues Licensing and technology transfer Technology transfer negotiations Commercial exploitation issues Appendix 1 Online information sources Index