We Are Like That Only: Understanding The Logic Of

(Paperback - 15-aug-2009)
by

Rama Bijapurkar

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Publisher: Penguin Books India (portfolio)



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Book: We Are Like That Only: Understanding The Logic Of

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market.

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Related News for We Are Like That Only: Understanding The Logic Of
Column : Living on borrowed means (Express India - October 22, 2009)
One reason why consumer demand in India did not collapse like it did all over the world following the Global Liquidity Crisis is that households in India are not highly leveraged like they are in developed economies.

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Details of Book: We Are Like That Only: Understanding The Logic Of Book: We Are Like That Only: Understanding The Logic Of
Author: Rama Bijapurkar
ISBN:

0143065971


ISBN-13:

9780143065975

,

978-0143065975


Binding: Paperback
Publishing Date: 15-aug-2009
Publisher: Penguin Books India (portfolio)
Number of Pages: 312
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: We Are Like That Only: Understanding The Logic Of by Rama Bijapurkar
    ISBN Number: 0143065971, 9780143065975, 978-0143065975