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We are Like that Only : Understanding the Logic of Consumer India (English)

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Language: English
Length: 312 Pages
Publisher: Penguin
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We are Like that Only : Understanding the Logic of Consumer India (English) By Rama Bijapurkar
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We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback) Price: Rs.248

We Are Like That Only, compiled by Rama Bijapurkar, is an excellent analytical book about the Indian market, which attempts to understand the logic of consumer India.

Summary of the Book

We Are Like That Only deals with the psyche of the Indian consumers, the cause behind the Indian market to be what it is. It discusses what it takes to sustain a business not just on paper but in reality, in the present-day market. Numerous international brands have come to our market hoping to hit the billion-plus mark. However, they constantly face consumers who bargain for any and every product. Indian market works totally in contrast to the predictable discernments of an emerging market most of the time. All this, at the end of the day, leaves the seller with innumerable questions about the structure of the Indian market. We Are Like That Only describes twelve important facets of the Indian consumer, which are nothing but the attempts to answer those questions.

About Rama Bijapurkar

Rama Bijapurkar is one of the most respected front-runners of Indian consumer behaviour and market strategy. She obtained her MBA from IIM, Ahmedabad, and now works as an Indian management and market research consultant. Her main idea is to bring market attention to business strategy. On the same lines, she works with some of the leading global and Indian organizations to provide direction in developing their trade market tactics. Some of her other notable works include Winning in the Indian Market: Understanding the Transformation of Consumer India, and Customer in the Boardroom: Crafting Customer-Based Business Strategy.

Specifications of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

Contributors
Authored By Rama Bijapurkar
Book Details
Publisher Penguin
Imprint PORTFOLIO
Publication Year 2009
ISBN-13 9780143065975
ISBN-10 0143065971
Language English
Edition 9th Edition
Edition Type Revised
Binding Paperback
Number of Pages 312 Pages
Territorial Rights India
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Book Reviews of We are Like that Only : Understanding the Logic of Consumer India (English)

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★★★★★
★★★★★
Manu Srikumar
23 Apr 2012
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certified buyer
The Indian consumer expects value.

The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.

1 of 1 users found this review helpful.
★★★★★
★★★★★
Tejas Surve
13 May 2013
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certified buyer
Yet to read

Opening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.

0 of 0 users found this review helpful.
★★★★★
★★★★★
Shailendra Diwakar
26 Sep 2012
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certified buyer
Thats how it is

Book is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.
This book is of good use to all the marketeers and business students to have a grip on this subject. As for Ms. Rama, she knows what she is talking about and right at her fingertips. Must read... will certainly gain a lot from it.

0 of 0 users found this review helpful.
    Book: We are Like that Only : Understanding the Logic of Consumer India (English) by
    ISBN Number: 0143065971, 9780143065975, 978-0143065975

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