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|Number of Pages||312 Pages|
|Authored By||Rama Bijapurkar|
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Apr 23, 2012
The Indian consumer expects value.The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.
Dec 5, 2014
Decent insights about the indian consumers buying habitsA good read, especially for marketing professionals/aspirants. It's a nice one time read, but for people who tend to treat it as a holy bible written on the Indian consumer, I'd beg to differ on a couple of aspects regarding the book:
May 13, 2013
Yet to readOpening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.
Sep 26, 2012
Thats how it isBook is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.