Cart (0)
Digital Cart (0)
Shortlist 0
Some error has occured while getting your complete shortlist. Retry
Use this space to shortlist the products you like. To add a product here, simply click the icon.
You can't compare with the above items. (Clear all items in the Compare list)

We are Like that Only : Understanding the Logic of Consumer India (English)

(Paperback)
Paperback
Language: English
Length: 312 pages
Publisher: Penguin
Check Availability at
Invalid Pincode Entered
Available with 18 Sellers at Change
MRP: Rs. 399
Rs. 299 25% OFF
Selling Price
+ Rs 70 Delivery ?

Shipping Charges

Why is there a shipping charge for this item?

Sellers with Flipkart Advantage waive off the delivery charge for Orders over Rs 500. For all Orders under Rs 500, a nominal delivery charge is added per item.

Sellers without Flipkart Advantage may or may not add a delivery charge to your Order. This is subject to Seller discretion.

Sold by

MUSE 3.7 / 5
68% positive feedback (718 ratings)
  • 5 star
    360
  • 4 star
    129
  • 3 star
    44
  • 2 star
    25
  • 1 star
    160
Positive
Neutral
Negative

Delivered By

?
  • Usually Delivered in 4-5 business days.

Cash On Delivery

?
May be available! Enter Pincode to confirm.
30 day Replacement Guarantee. ?
Sold by 18 Sellers
Sort By:
LMPL
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.1 / 5
27% positive feedback (170 ratings)
  • 5 star
    33
  • 4 star
    13
  • 3 star
    7
  • 2 star
    10
  • 1 star
    107
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 250
MUSE
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
68% positive feedback (718 ratings)
  • 5 star
    360
  • 4 star
    129
  • 3 star
    44
  • 2 star
    25
  • 1 star
    160
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 299
uRead
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
78% positive feedback (5,623 ratings)
  • 5 star
    3,380
  • 4 star
    1,013
  • 3 star
    376
  • 2 star
    198
  • 1 star
    656
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 306
Haneiz
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
66% positive feedback (39 ratings)
  • 5 star
    21
  • 4 star
    5
  • 3 star
    6
  • 2 star
    1
  • 1 star
    6
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 319
NSGlobal
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
76% positive feedback (637 ratings)
  • 5 star
    366
  • 4 star
    124
  • 3 star
    35
  • 2 star
    15
  • 1 star
    97
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 339
sagarcart
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.4 / 5
60% positive feedback (60 ratings)
  • 5 star
    26
  • 4 star
    10
  • 3 star
    3
  • 2 star
    3
  • 1 star
    18
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 339
BooksPunch
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
74% positive feedback (105 ratings)
  • 5 star
    60
  • 4 star
    18
  • 3 star
    9
  • 2 star
    3
  • 1 star
    15
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 349
POSYA
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.6 / 5
63% positive feedback (221 ratings)
  • 5 star
    103
  • 4 star
    38
  • 3 star
    18
  • 2 star
    5
  • 1 star
    57
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 351
BOOKSWAGON
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
65% positive feedback (532 ratings)
  • 5 star
    276
  • 4 star
    74
  • 3 star
    33
  • 2 star
    24
  • 1 star
    125
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 355
Booknow
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
72% positive feedback (1,051 ratings)
  • 5 star
    572
  • 4 star
    191
  • 3 star
    70
  • 2 star
    49
  • 1 star
    169
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 359
BookStand
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.6 / 5
38% positive feedback (259 ratings)
  • 5 star
    73
  • 4 star
    26
  • 3 star
    14
  • 2 star
    9
  • 1 star
    137
Positive
Neutral
Negative
  • Usually Delivered in 8-9 business days.
Rs. 367
Firstloot
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.6 / 5
63% positive feedback (49 ratings)
  • 5 star
    27
  • 4 star
    4
  • 3 star
    3
  • 2 star
    3
  • 1 star
    12
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 375
OnlineAdda
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.6 / 5
38% positive feedback (13 ratings)
  • 5 star
    2
  • 4 star
    3
  • 3 star
    2
  • 2 star
    0
  • 1 star
    6
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 375
VinmarSolutions
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 7-8 business days.
Rs. 376
edubooks
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.1 / 5
53% positive feedback (32 ratings)
  • 5 star
    11
  • 4 star
    6
  • 3 star
    2
  • 2 star
    1
  • 1 star
    12
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 379
Kavyashopping
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 13-14 business days.
Rs. 379
ReadingHobby
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
70% positive feedback (141 ratings)
  • 5 star
    78
  • 4 star
    22
  • 3 star
    10
  • 2 star
    9
  • 1 star
    22
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 399
BookVistas
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
73% positive feedback (917 ratings)
  • 5 star
    523
  • 4 star
    149
  • 3 star
    63
  • 2 star
    43
  • 1 star
    139
Positive
Neutral
Negative
  • Usually Delivered in 9-10 business days.
Rs. 399

We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback) Price: Rs. 299

We Are Like That Only, compiled by Rama Bijapurkar, is an excellent analytical book about the Indian market, which attempts to understand the logic of consumer India.

Summary of the Book

We Are Like That Only deals with the psyche of the Indian consumers, the cause behind the Indian market to be what it is. It discusses what it takes to sustain a business not just on paper but in reality, in the present-day market. Numerous international brands have come to our market hoping to hit the billion-plus mark. However, they constantly face consumers who bargain for any and every product. Indian market works totally in contrast to the predictable discernments of an emerging market most of the time. All this, at the end of the day, leaves the seller with innumerable questions about the structure of the Indian market. We Are Like That Only describes twelve important facets of the Indian consumer, which are nothing but the attempts to answer those questions.

About Rama Bijapurkar

Rama Bijapurkar is one of the most respected front-runners of Indian consumer behaviour and market strategy. She obtained her MBA from IIM, Ahmedabad, and now works as an Indian management and market research consultant. Her main idea is to bring market attention to business strategy. On the same lines, she works with some of the leading global and Indian organizations to provide direction in developing their trade market tactics. Some of her other notable works include Winning in the Indian Market: Understanding the Transformation of Consumer India, and Customer in the Boardroom: Crafting Customer-Based Business Strategy.

Was this product information helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Specifications of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

Book Details
Publisher Penguin
Edition Type Revised
ISBN-10 0143065971
Edition 9th Edition
Imprint PORTFOLIO
Number of Pages 312 Pages
Publication Year 2009
Language English
ISBN-13 9780143065975
Territorial Rights India
Binding Paperback
Contributors
Authored By Rama Bijapurkar
Was the product specification helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Please Note: All products sold on Flipkart are brand new and 100% genuine

Reviews of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

4.4

Average Rating

Based on 21  ratings

Have you used this product?

Rate it now.

Write a Review

Top reviews

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Manu Srikumar

Apr 23, 2012

First to review
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

The Indian consumer expects value.

The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.
★★★★★
★★★★★

Ashwin Shenoy

Dec 5, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Decent insights about the indian consumers buying habits

A good read, especially for marketing professionals/aspirants. It's a nice one time read, but for people who tend to treat it as a holy bible written on the Indian consumer, I'd beg to differ on a couple of aspects regarding the book:

- This book might come across as a startling revelation, only to a foreigner who plans to set up shop here or an Indian who has never set foot outside a urban metro. Unless you belong to the above two categories, i don't think any Indian isn't already aware of half the stuff that has been mentioned in this book. Some facts about the rural consumer do tend to sur
★★★★★
★★★★★

Tejas Surve

May 13, 2013

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Yet to read

Opening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.
★★★★★
★★★★★

Shailendra Diwakar

Sep 26, 2012

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Thats how it is

Book is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.
This book is of good use to all the marketeers and business students to have a grip on this subject. As for Ms. Rama, she knows what she is talking about and right at her fingertips. Must read... will certainly gain a lot from it.
Were these reviews helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.
 

PAYMENT METHOD

Loading ...