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We are Like that Only : Understanding the Logic of Consumer India (English)

(Paperback)
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Language: English
Length: 312 pages
Publisher: Penguin
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We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback) Price: Rs. 301

We Are Like That Only, compiled by Rama Bijapurkar, is an excellent analytical book about the Indian market, which attempts to understand the logic of consumer India.

Summary of the Book

We Are Like That Only deals with the psyche of the Indian consumers, the cause behind the Indian market to be what it is. It discusses what it takes to sustain a business not just on paper but in reality, in the present-day market. Numerous international brands have come to our market hoping to hit the billion-plus mark. However, they constantly face consumers who bargain for any and every product. Indian market works totally in contrast to the predictable discernments of an emerging market most of the time. All this, at the end of the day, leaves the seller with innumerable questions about the structure of the Indian market. We Are Like That Only describes twelve important facets of the Indian consumer, which are nothing but the attempts to answer those questions.

About Rama Bijapurkar

Rama Bijapurkar is one of the most respected front-runners of Indian consumer behaviour and market strategy. She obtained her MBA from IIM, Ahmedabad, and now works as an Indian management and market research consultant. Her main idea is to bring market attention to business strategy. On the same lines, she works with some of the leading global and Indian organizations to provide direction in developing their trade market tactics. Some of her other notable works include Winning in the Indian Market: Understanding the Transformation of Consumer India, and Customer in the Boardroom: Crafting Customer-Based Business Strategy.

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Specifications of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

Book Details
Publisher Penguin
Edition Type Revised
ISBN-10 0143065971
Edition 9th Edition
Imprint PORTFOLIO
Number of Pages 312 Pages
Publication Year 2009
Language English
ISBN-13 9780143065975
Binding Paperback
Territorial Rights India
Contributors
Authored By Rama Bijapurkar
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Reviews of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

4.4

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Based on 21  ratings

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★★★★★
★★★★★

Manu Srikumar

Apr 23, 2012

First to review
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certified buyer

The Indian consumer expects value.

The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.
★★★★★
★★★★★

Ashwin Shenoy

Dec 5, 2014

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certified buyer

Decent insights about the indian consumers buying habits

A good read, especially for marketing professionals/aspirants. It's a nice one time read, but for people who tend to treat it as a holy bible written on the Indian consumer, I'd beg to differ on a couple of aspects regarding the book:

- This book might come across as a startling revelation, only to a foreigner who plans to set up shop here or an Indian who has never set foot outside a urban metro. Unless you belong to the above two categories, i don't think any Indian isn't already aware of half the stuff that has been mentioned in this book. Some facts about the rural consumer do tend to sur
★★★★★
★★★★★

Tejas Surve

May 13, 2013

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certified buyer

Yet to read

Opening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.
★★★★★
★★★★★

Shailendra Diwakar

Sep 26, 2012

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certified buyer

Thats how it is

Book is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.
This book is of good use to all the marketeers and business students to have a grip on this subject. As for Ms. Rama, she knows what she is talking about and right at her fingertips. Must read... will certainly gain a lot from it.
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