Cart (0)
Digital Cart (0)
Shortlist 0
Some error has occured while getting your complete shortlist. Retry
Use this space to shortlist the products you like. To add a product here, simply click the icon.
You can't compare with the above items. (Clear all items in the Compare list)

We are Like that Only : Understanding the Logic of Consumer India (English)

(Paperback)
Paperback
Language: English
Length: 312 pages
Publisher: Penguin
Check Availability at
Invalid Pincode Entered
Available with 27 Sellers at Change
List Price: Rs. 399
Rs. 295 26% OFF
Selling Price
+ Rs 70 Delivery ?

Shipping Charges

Why is there a shipping charge for this item?

Sellers with Flipkart Advantage waive off the delivery charge for Orders over Rs 500. For all Orders under Rs 500, a nominal delivery charge is added per item.

Sellers without Flipkart Advantage may or may not add a delivery charge to your Order. This is subject to Seller discretion.

Sold by

NSGlobal 4.0 / 5
75% positive feedback (774 ratings)
  • 5 star
    435
  • 4 star
    153
  • 3 star
    51
  • 2 star
    23
  • 1 star
    112
Positive
Neutral
Negative

Delivered By

?
  • Usually Delivered in 4-5 business days.

Cash On Delivery

?
May be available! Enter Pincode to confirm.
30 day Replacement Guarantee. ?
Sold by 27 Sellers
Sort By:
NSGlobal
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
75% positive feedback (774 ratings)
  • 5 star
    435
  • 4 star
    153
  • 3 star
    51
  • 2 star
    23
  • 1 star
    112
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 295
MUSE
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
68% positive feedback (820 ratings)
  • 5 star
    415
  • 4 star
    150
  • 3 star
    54
  • 2 star
    30
  • 1 star
    171
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 299
BOOKSZONER
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 4-5 business days.
Rs. 315
Amazingbook
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.4 / 5
84% positive feedback (65 ratings)
  • 5 star
    43
  • 4 star
    12
  • 3 star
    6
  • 2 star
    0
  • 1 star
    4
Positive
Neutral
Negative
  • Usually Delivered in 8-9 business days.
Rs. 319
Readersstationery
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.5 / 5
58% positive feedback (143 ratings)
  • 5 star
    56
  • 4 star
    27
  • 3 star
    21
  • 2 star
    7
  • 1 star
    32
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 319
BOOKSWAGON
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.6 / 5
64% positive feedback (609 ratings)
  • 5 star
    306
  • 4 star
    85
  • 3 star
    37
  • 2 star
    26
  • 1 star
    155
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 335
POSYA
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.6 / 5
63% positive feedback (227 ratings)
  • 5 star
    106
  • 4 star
    39
  • 3 star
    18
  • 2 star
    5
  • 1 star
    59
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 337
Luluas
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
73% positive feedback (192 ratings)
  • 5 star
    102
  • 4 star
    39
  • 3 star
    15
  • 2 star
    4
  • 1 star
    32
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 339
Haneiz
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
72% positive feedback (58 ratings)
  • 5 star
    35
  • 4 star
    7
  • 3 star
    7
  • 2 star
    1
  • 1 star
    8
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 339
Zapzhoop
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.0 / 5
45% positive feedback (22 ratings)
  • 5 star
    6
  • 4 star
    4
  • 3 star
    3
  • 2 star
    1
  • 1 star
    8
Positive
Neutral
Negative
  • Usually Delivered in 13-14 business days.
Rs. 341
BooksPunch
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
73% positive feedback (132 ratings)
  • 5 star
    74
  • 4 star
    23
  • 3 star
    10
  • 2 star
    4
  • 1 star
    21
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 349
GURUJISUNRISETRADING
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 8-9 business days.
Rs. 354
Booknow
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
72% positive feedback (1,102 ratings)
  • 5 star
    598
  • 4 star
    196
  • 3 star
    76
  • 2 star
    49
  • 1 star
    183
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 359
Starmark
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
65% positive feedback (2,614 ratings)
  • 5 star
    1,314
  • 4 star
    410
  • 3 star
    210
  • 2 star
    114
  • 1 star
    566
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 359
sagarcart
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.4 / 5
59% positive feedback (62 ratings)
  • 5 star
    27
  • 4 star
    10
  • 3 star
    3
  • 2 star
    3
  • 1 star
    19
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 359
Pagers
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.4 / 5
56% positive feedback (196 ratings)
  • 5 star
    81
  • 4 star
    29
  • 3 star
    20
  • 2 star
    12
  • 1 star
    54
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 359
VinmarSolutions
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.4 / 5
66% positive feedback (18 ratings)
  • 5 star
    7
  • 4 star
    5
  • 3 star
    0
  • 2 star
    1
  • 1 star
    5
Positive
Neutral
Negative
  • Usually Delivered in 8-9 business days.
Rs. 376
Kavyashopping
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 13-14 business days.
Rs. 379
Craftstrail
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 4-5 business days.
Rs. 383
Firstloot
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.5 / 5
60% positive feedback (51 ratings)
  • 5 star
    27
  • 4 star
    4
  • 3 star
    3
  • 2 star
    3
  • 1 star
    14
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 384
BooksPlatform
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
70% positive feedback (17 ratings)
  • 5 star
    11
  • 4 star
    1
  • 3 star
    3
  • 2 star
    0
  • 1 star
    2
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 399
SNEBOOKS
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.0 / 5
47% positive feedback (21 ratings)
  • 5 star
    7
  • 4 star
    3
  • 3 star
    2
  • 2 star
    2
  • 1 star
    7
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 399
edubooks
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.9 / 5
47% positive feedback (40 ratings)
  • 5 star
    12
  • 4 star
    7
  • 3 star
    2
  • 2 star
    1
  • 1 star
    18
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 399
BookVistas
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
72% positive feedback (932 ratings)
  • 5 star
    531
  • 4 star
    149
  • 3 star
    66
  • 2 star
    45
  • 1 star
    141
Positive
Neutral
Negative
  • Usually Delivered in 9-10 business days.
Rs. 399
Amagedeal
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 5-6 business days.
Rs. 399
9thms
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
1.8 / 5
8% positive feedback (12 ratings)
  • 5 star
    1
  • 4 star
    0
  • 3 star
    2
  • 2 star
    1
  • 1 star
    8
Positive
Neutral
Negative
  • Usually Delivered in 7-8 business days.
Rs. 399
uRead
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
78% positive feedback (6,085 ratings)
  • 5 star
    3,630
  • 4 star
    1,120
  • 3 star
    409
  • 2 star
    215
  • 1 star
    711
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 402

We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback) Price: Rs. 295

We Are Like That Only, compiled by Rama Bijapurkar, is an excellent analytical book about the Indian market, which attempts to understand the logic of consumer India.

Summary of the Book

We Are Like That Only deals with the psyche of the Indian consumers, the cause behind the Indian market to be what it is. It discusses what it takes to sustain a business not just on paper but in reality, in the present-day market. Numerous international brands have come to our market hoping to hit the billion-plus mark. However, they constantly face consumers who bargain for any and every product. Indian market works totally in contrast to the predictable discernments of an emerging market most of the time. All this, at the end of the day, leaves the seller with innumerable questions about the structure of the Indian market. We Are Like That Only describes twelve important facets of the Indian consumer, which are nothing but the attempts to answer those questions.

About Rama Bijapurkar

Rama Bijapurkar is one of the most respected front-runners of Indian consumer behaviour and market strategy. She obtained her MBA from IIM, Ahmedabad, and now works as an Indian management and market research consultant. Her main idea is to bring market attention to business strategy. On the same lines, she works with some of the leading global and Indian organizations to provide direction in developing their trade market tactics. Some of her other notable works include Winning in the Indian Market: Understanding the Transformation of Consumer India, and Customer in the Boardroom: Crafting Customer-Based Business Strategy.

Was this product information helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Specifications of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

Book Details
Publisher Penguin
Edition Type Revised
ISBN-10 0143065971
Edition 9th Edition
Imprint PORTFOLIO
Number of Pages 312 Pages
Publication Year 2009
Language English
ISBN-13 9780143065975
Territorial Rights India
Binding Paperback
Contributors
Authored By Rama Bijapurkar
Was the product specification helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Please Note: All products sold on Flipkart are brand new and 100% genuine

Reviews of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

4.4

Average Rating

Based on 21  ratings

Have you used this product?

Rate it now.

Write a Review

Top reviews

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Manu Srikumar

Apr 23, 2012

First to review
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

The Indian consumer expects value.

The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.
★★★★★
★★★★★

Ashwin Shenoy

Dec 5, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Decent insights about the indian consumers buying habits

A good read, especially for marketing professionals/aspirants. It's a nice one time read, but for people who tend to treat it as a holy bible written on the Indian consumer, I'd beg to differ on a couple of aspects regarding the book:

- This book might come across as a startling revelation, only to a foreigner who plans to set up shop here or an Indian who has never set foot outside a urban metro. Unless you belong to the above two categories, i don't think any Indian isn't already aware of half the stuff that has been mentioned in this book. Some facts about the rural consumer do tend to sur
★★★★★
★★★★★

Tejas Surve

May 13, 2013

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Yet to read

Opening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.
★★★★★
★★★★★

Shailendra Diwakar

Sep 26, 2012

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Thats how it is

Book is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.
This book is of good use to all the marketeers and business students to have a grip on this subject. As for Ms. Rama, she knows what she is talking about and right at her fingertips. Must read... will certainly gain a lot from it.
Were these reviews helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.
 
Connecting to your device

Please ensure network connectivity and stay logged in to the Flipkart App.

Notification sent
Go ahead & complete your purchase.

Try again if you don't receive the notification in 9 seconds or Try again if you didn't receive the notification or get link via SMS.

Failed to connect
Either you don't have Flipkart App or not logged into it.

Login to the app and try again or get link via SMS.

 
Don't have Flipkart App?
Get the link via SMS
SMS sent to
Didn't receive the SMS. Resend
Failed to send SMS to
Please verify phone number & click here to try again.
I have the app, send me a notification. Get the app now or if you have the app, login to get a notification.

PAYMENT METHOD

Loading ...