Cart (0)
Digital Cart (0)
Shortlist 0
Some error has occured while getting your complete shortlist. Retry
Use this space to shortlist the products you like. To add a product here, simply click the icon.
You can't compare with the above items. (Clear all items in the Compare list)

We are Like that Only : Understanding the Logic of Consumer India (English)

(Paperback)
Paperback
Language: English
Length: 312 pages
Publisher: Penguin
Check Availability at
Invalid Pincode Entered
Available with 21 Sellers at Change
MRP: Rs. 399
Rs. 339 15% OFF
Selling Price
+ Rs 100 Delivery ?

Shipping Charges

Why is there a shipping charge for this item?

Sellers with Flipkart Advantage waive off the delivery charge for Orders over Rs 500. For all Orders under Rs 500, a nominal delivery charge is added per item.

Sellers without Flipkart Advantage may or may not add a delivery charge to your Order. This is subject to Seller discretion.

Sold by

Kavyashopping New Seller!

Delivered By

?
  • Usually Delivered in 7-8 business days.

Cash On Delivery

?
May be available! Enter Pincode to confirm.
30 day Replacement Guarantee. ?
Sold by 21 Sellers
Sort By:
LMPL
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.1 / 5
26% positive feedback (165 ratings)
  • 5 star
    31
  • 4 star
    13
  • 3 star
    7
  • 2 star
    10
  • 1 star
    104
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 250
BookStand
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.9 / 5
47% positive feedback (157 ratings)
  • 5 star
    55
  • 4 star
    19
  • 3 star
    9
  • 2 star
    5
  • 1 star
    69
Positive
Neutral
Negative
  • Usually Delivered in 8-9 business days.
Rs. 271
MUSE
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
67% positive feedback (662 ratings)
  • 5 star
    334
  • 4 star
    115
  • 3 star
    40
  • 2 star
    22
  • 1 star
    151
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 299
uRead
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
78% positive feedback (5,005 ratings)
  • 5 star
    3,012
  • 4 star
    899
  • 3 star
    341
  • 2 star
    183
  • 1 star
    570
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Get special offer on this product only on mobile app
Rs. 301
Zapzhoop
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.3 / 5
52% positive feedback (19 ratings)
  • 5 star
    6
  • 4 star
    4
  • 3 star
    3
  • 2 star
    1
  • 1 star
    5
Positive
Neutral
Negative
  • Usually Delivered in 10-11 business days.
Rs. 309
NSGlobal
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
79% positive feedback (466 ratings)
  • 5 star
    278
  • 4 star
    92
  • 3 star
    21
  • 2 star
    11
  • 1 star
    64
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Get special offer on this product only on mobile app
Rs. 335
Kavyashopping
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 7-8 business days.
Rs. 339
sagarcart
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.4 / 5
61% positive feedback (49 ratings)
  • 5 star
    20
  • 4 star
    10
  • 3 star
    3
  • 2 star
    2
  • 1 star
    14
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 339
Starmark
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
67% positive feedback (2,397 ratings)
  • 5 star
    1,224
  • 4 star
    384
  • 3 star
    190
  • 2 star
    106
  • 1 star
    493
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 339
STARMARKC
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.3 / 5
84% positive feedback (38 ratings)
  • 5 star
    23
  • 4 star
    9
  • 3 star
    3
  • 2 star
    0
  • 1 star
    3
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 339
Haneiz
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
66% positive feedback (27 ratings)
  • 5 star
    15
  • 4 star
    3
  • 3 star
    5
  • 2 star
    0
  • 1 star
    4
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 347
BooksPunch
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
79% positive feedback (81 ratings)
  • 5 star
    47
  • 4 star
    17
  • 3 star
    6
  • 2 star
    1
  • 1 star
    10
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 349
POSYA
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.5 / 5
63% positive feedback (202 ratings)
  • 5 star
    91
  • 4 star
    37
  • 3 star
    17
  • 2 star
    5
  • 1 star
    52
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 355
Booknow
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
72% positive feedback (1,017 ratings)
  • 5 star
    555
  • 4 star
    185
  • 3 star
    69
  • 2 star
    48
  • 1 star
    160
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 359
DKPrintworld
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.3 / 5
81% positive feedback (11 ratings)
  • 5 star
    9
  • 4 star
    0
  • 3 star
    0
  • 2 star
    0
  • 1 star
    2
Positive
Neutral
Negative
  • Usually Delivered in 17-18 business days.
Rs. 359
OnlineAdda
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 4-5 business days.
Rs. 376
VinmarSolutions
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 7-8 business days.
Rs. 376
Firstloot
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.8 / 5
69% positive feedback (39 ratings)
  • 5 star
    23
  • 4 star
    4
  • 3 star
    1
  • 2 star
    2
  • 1 star
    9
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 379
JPD
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.2 / 5
52% positive feedback (25 ratings)
  • 5 star
    12
  • 4 star
    1
  • 3 star
    2
  • 2 star
    1
  • 1 star
    9
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 380
Pratibhabooks
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.7 / 5
41% positive feedback (31 ratings)
  • 5 star
    8
  • 4 star
    5
  • 3 star
    3
  • 2 star
    0
  • 1 star
    15
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 383
uJustBuy
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.8 / 5
44% positive feedback (69 ratings)
  • 5 star
    22
  • 4 star
    9
  • 3 star
    4
  • 2 star
    3
  • 1 star
    31
Positive
Neutral
Negative
  • Usually Delivered in 13-14 business days.
Rs. 399

We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback) Price: Rs. 339

We Are Like That Only, compiled by Rama Bijapurkar, is an excellent analytical book about the Indian market, which attempts to understand the logic of consumer India.

Summary of the Book

We Are Like That Only deals with the psyche of the Indian consumers, the cause behind the Indian market to be what it is. It discusses what it takes to sustain a business not just on paper but in reality, in the present-day market. Numerous international brands have come to our market hoping to hit the billion-plus mark. However, they constantly face consumers who bargain for any and every product. Indian market works totally in contrast to the predictable discernments of an emerging market most of the time. All this, at the end of the day, leaves the seller with innumerable questions about the structure of the Indian market. We Are Like That Only describes twelve important facets of the Indian consumer, which are nothing but the attempts to answer those questions.

About Rama Bijapurkar

Rama Bijapurkar is one of the most respected front-runners of Indian consumer behaviour and market strategy. She obtained her MBA from IIM, Ahmedabad, and now works as an Indian management and market research consultant. Her main idea is to bring market attention to business strategy. On the same lines, she works with some of the leading global and Indian organizations to provide direction in developing their trade market tactics. Some of her other notable works include Winning in the Indian Market: Understanding the Transformation of Consumer India, and Customer in the Boardroom: Crafting Customer-Based Business Strategy.

Was this product information helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Specifications of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

Book Details
Publisher Penguin
Edition Type Revised
ISBN-10 0143065971
Edition 9th Edition
Imprint PORTFOLIO
Number of Pages 312 Pages
Publication Year 2009
Language English
ISBN-13 9780143065975
Territorial Rights India
Binding Paperback
Contributors
Authored By Rama Bijapurkar
Was the product specification helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Please Note: All products sold on Flipkart are brand new and 100% genuine

Reviews of We are Like that Only : Understanding the Logic of Consumer India (English) (Paperback)

4.4

Average Rating

Based on 21  ratings

Have you used this product?

Rate it now.

Write a Review

Top reviews

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Manu Srikumar

Apr 23, 2012

First to review
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

The Indian consumer expects value.

The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.
★★★★★
★★★★★

Ashwin Shenoy

Dec 5, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Decent insights about the indian consumers buying habits

A good read, especially for marketing professionals/aspirants. It's a nice one time read, but for people who tend to treat it as a holy bible written on the Indian consumer, I'd beg to differ on a couple of aspects regarding the book:

- This book might come across as a startling revelation, only to a foreigner who plans to set up shop here or an Indian who has never set foot outside a urban metro. Unless you belong to the above two categories, i don't think any Indian isn't already aware of half the stuff that has been mentioned in this book. Some facts about the rural consumer do tend to sur
★★★★★
★★★★★

Tejas Surve

May 13, 2013

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Yet to read

Opening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.
★★★★★
★★★★★

Shailendra Diwakar

Sep 26, 2012

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Thats how it is

Book is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.
This book is of good use to all the marketeers and business students to have a grip on this subject. As for Ms. Rama, she knows what she is talking about and right at her fingertips. Must read... will certainly gain a lot from it.
Were these reviews helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.
 

PAYMENT METHOD

POWERED BY
Loading ...