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We Are Like That Only, compiled by Rama Bijapurkar, is an excellent analytical book about the Indian market, which attempts to understand the logic of consumer India.
Summary of the Book
We Are Like That Only deals with the psyche of the Indian consumers, the cause behind the Indian market to be what it is. It discusses what it takes to sustain a business not just on paper but in reality, in the present-day market. Numerous international brands have come to our market hoping to hit the billion-plus mark. However, they constantly face consumers who bargain for any and every product. Indian market works totally in contrast to the predictable discernments of an emerging market most of the time. All this, at the end of the day, leaves the seller with innumerable questions about the structure of the Indian market. We Are Like That Only describes twelve important facets of the Indian consumer, which are nothing but the attempts to answer those questions.
About Rama Bijapurkar
Rama Bijapurkar is one of the most respected front-runners of Indian consumer behaviour and market strategy. She obtained her MBA from IIM, Ahmedabad, and now works as an Indian management and market research consultant. Her main idea is to bring market attention to business strategy. On the same lines, she works with some of the leading global and Indian organizations to provide direction in developing their trade market tactics. Some of her other notable works include Winning in the Indian Market: Understanding the Transformation of Consumer India, and Customer in the Boardroom: Crafting Customer-Based Business Strategy.
|Number of Pages||312 Pages|
|Authored By||Rama Bijapurkar|
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Apr 23, 2012
The Indian consumer expects value.The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.
Dec 5, 2014
Decent insights about the indian consumers buying habitsA good read, especially for marketing professionals/aspirants. It's a nice one time read, but for people who tend to treat it as a holy bible written on the Indian consumer, I'd beg to differ on a couple of aspects regarding the book:
May 13, 2013
Yet to readOpening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.
Sep 26, 2012
Thats how it isBook is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.