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We are Like that Only : Understanding the Logic of Consumer India

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Language: English
Length: 312 Pages
Publisher: Penguin
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We are Like that Only : Understanding the Logic of Consumer India By Rama Bijapurkar
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We are Like that Only : Understanding the Logic of Consumer India (Paperback) Price: Rs.226

We Are Like That Only - Understanding the Logic of Consumer India by Rama Bijapurkar is a highly analytical book about the Indian market, written by Rama Bijapurkar. The book deals with the structure of the Indian consumers, the reason behind why the Indian market is ‘like that only’ and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption – choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.


Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring ‘market focus to business strategy’. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.

Specifications of We are Like that Only : Understanding the Logic of Consumer India (Paperback)

Contributors
Authored By Rama Bijapurkar
Book Details
Publisher Penguin
Imprint Portfolio
Publication Year 2009
ISBN-13 9780143065975
ISBN-10 0143065971
Language English
Edition 9th Edition
Edition Type Revised
Binding Paperback
Number of Pages 312 Pages
Territorial Rights India
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Book Reviews of We are Like that Only : Understanding the Logic of Consumer India

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★★★★★
★★★★★
26 September 12
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Thats how it is

Book is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.
This book is of good use to all the marketeers and business students to have a grip on this subject. As for Ms. Rama, she knows what she is talking about and right at her fingertips. Must read... will certainly gain a lot from it.

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★★★★★
★★★★★
23 April 12
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The Indian consumer expects value.

The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.

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★★★★★
★★★★★
13 May 13
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Yet to read

Opening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.

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    ISBN Number: 0143065971, 9780143065975, 978-0143065975

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