Book: The Long Tail: Why The Future Of Business Is Selling Less Of More In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
Details of Book: The Long Tail: Why The Future Of Business Is Selling Less Of More Book: The Long Tail: Why The Future Of Business Is Selling Less Of More
Author: Chris Anderson
ISBN: 1401309666
ISBN-13: 9781401309664
, 978-1401309664
Binding: Paperback
Publishing Date: 2008/07/09
Publisher: Hyperion Books
Number of Pages: 267
Language: English