“louie anderson”

In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers.... More

Book DescriptionASW's Introduction to Management Science: A Quantitative Approach to Decision Making provides thorough, application-oriented coverage in a very readable writing style. This is the leading text on the market. Simply put, it's a classic! The problem-scenario approach introduces quantit... More

This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows... More