Book: Luxury Brand Management: A World Of Privilege A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of "Pro-Logo," this book sets the benchmark for luxury brand management.
Details of Book: Luxury Brand Management: A World Of Privilege Book: Luxury Brand Management: A World Of Privilege
Author: Michel Chevalier, Gerald Mazzalovo
ISBN: 0470823267
ISBN-13: 9780470823262
, 978-0470823262
Binding: Hardcover
Publishing Date: 2008/03/31
Publisher: John Wiley & Sons Inc
Number of Pages: 423
Language: English