“m govindarajan”

M. GOVINDARAJAN, is Assistant Professor, Department of Mechanical Engineering, Anna University, Chennai. S. NATARAJAN, is Professor, Department of Mechanical Engineering, Anna University, Chennai. V.S. SENTHILKUMAR is a Teaching Research Associate in Mechanical Engineering, Anna University, Chen... More

Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Gladwell takes everyday subjects and shows us surprising n... More

The business activities in organizations today are influenced largely by the decisions taken by their managers-whether it is at lower level, middle level, or top-level. They are responsible for getting things done through people in formally organized groups, the success of which depends upon the app... More

The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competenc... More