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Made in Japan (English)

Paperback
Language: English
Length: 352 Pages
Publisher: Signet
Rs. 350 7% Off
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Made in Japan (English) (Paperback) Price: Rs.325

A post World War 2 Japan was known for shabby quality. A few businessmen gathered in a scorched department store in Tokyo, founding a company that soon became synonymous with the word quality. Made In Japan is the story of Sony and Akio Morita, the man who made it possible.

Summary of the Book

Japanese quality has never meant the same as quality anywhere else. Before World War 2, it was ludicrous to associate the word quality with Japan. After World War 2, things changed. Japan changed. One example of this change is visible in the growth of what began in a derelict departmental store and eventually became one of the greatest electronics giant of the twentieth century. Today's generation views Sony, and generally all Japanese, products as those of the best quality. Incomparable quality in fact, and the secret behind the success and radical change of Japan is open for all. The Japanese way is in their culture, their very blood. Akio Morita is one of the co-founders of Sony and in his conversational style readers are welcomed into the world that is Sony, and ultimately Japan.

About the Authors

Akio Morito was a Japanese businessman.

Morito graduated from Osaka Imperial University with a degree in physics. He served in World War 2 as a Lieutenant in the Imperial Japanese Navy and met Masaru Ibuka, eventually going on to found Sony Corporation with him.

Mitsuko Shimomura is a Japanese journalist.

Edwin M. Reingold is a writer. He is also the author of Chrysanthemums and Thorns: The Untold Story of Modern Japan.

Specifications of Made in Japan (English) (Paperback)

Book Details
Publisher Signet
ISBN-10 0451151712
Edition 1st Edition
Imprint PENGUIN MERCHANDISING
Number of Pages 352 Pages
Publication Year 2009
Language English
ISBN-13 9780451151711
Binding Paperback
Dimensions
Weight 0.5 Pounds (US)
Height 5 inch
Width 1 inch
Contributors
Author Mitsuko Shimomura Edwin M. Reingold Akio Morita
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Book Reviews of Made in Japan (English)

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TOP REVIEWS View All Top Reviews (21)

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★★★★★
★★★★★
Aseem Juneja
11 Dec 2011
Book about Japan, Sony and Akio Morita

This book gives you an inside view as to how Sony was built into such a powerful brand. Akio Morita always viewed Sony as a company which innovates and launches new products before anyone else did. This was largely true in the early 80s when they launched the 'Walkman' and made it a global success.

In the book Akio Morita also compares the Japanese Vs American styles of working and how the different cultures in the respective countries play a part in it. The book is informative about Japan and the author delves into the past to explain the Japanese style of working and Japanese culture....
()

This book gives you an inside view as to how Sony was built into such a powerful brand. Akio Morita always viewed Sony as a company which innovates and launches new products before anyone else did. This was largely true in the early 80s when they launched the 'Walkman' and made it a global success.

In the book Akio Morita also compares the Japanese Vs American styles of working and how the different cultures in the respective countries play a part in it. The book is informative about Japan and the author delves into the past to explain the Japanese style of working and Japanese culture....
This book gives you an inside view as to how Sony was built into such a powerful brand. Akio Morita always viewed Sony as a company which innovates and launches new products before anyone else did. This was largely true in the early 80s when they launched the 'Walkman' and made it a global success.

In the book Akio Morita also compares the Japanese Vs American styles of working and how the different cultures in the respective countries play a part in it. The book is informative about Japan and the author delves into the past to explain the Japanese style of working and Japanese culture.

The book is a bit slow at times and gets a little boring when the author goes into the minute details about the company in the 80s. The book loses relevance at times because it all happened a long time ago and the author is unable to keep the readers interest.

There is certainly a lot to learn from Akio Morita's style as a leader. Read this book if you are interested in autobiographies / business / leadership or else its better left untouched.

3 of 3 users found this review helpful.
★★★★★
★★★★★
Sankaran P.V
06 Sep 2011
Inspirational book

An amazing insight to SONY Corporation and the way the leaders behind it struggled. This book is truly inspirational in two ways, one, the vision of Mr. Akio Morita and his team to build a world class organization and second, the struggles they faced during Second World War period. This is the factual illustration true commitment and passion.

I will recommend this book to those who are interested in “Biographies” / “Entrepreneurship” and “Management”.

3 of 3 users found this review helpful.
★★★★★
★★★★★
Yellow Flash
12 Feb 2012
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certified buyer
Purely Japanese

Yep!it the work from the great giant from the land of.raising sun.Truly excellent narration of history.Normally the most of the history about WWII we known was from American Perspective.It describes from Japanese perspective.The work of excellence shows the resilience of the people of japan as the whole and their culture.this man is the example of hoe business is to be done, handled, and execute it in a purely distinctive way.

Every management student have to read this book ""patiently"" because the concept is very much stretched and exhausting.But Worth it

1 of 1 users found this review helpful.
★★★★★
★★★★★
vishal pandey
03 Sep 2014
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certified buyer
good read

u really cant believe how SONY got to its current position from the WAR ruins.
its good read for the MBA aspirants as well as for those who are eager to start their own business this is true story of sony corporation and the fate of the people who decided not to compromise with dreams , decision and of course the quality of our sony devices.

0 of 0 users found this review helpful.
★★★★★
★★★★★
jr p
02 Jun 2014
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certified buyer
A new view

This book provides you a different view point and shows how being procedure oriented can be helpful sometimes.

One point that i liked is that : failures are inevitable, don't worry too much about them. look at what you can do that others can't and build on it

0 of 0 users found this review helpful.

Recent Top Reviews

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★★★★★
★★★★★
vishal pandey
03 Sep 2014
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
good read

u really cant believe how SONY got to its current position from the WAR ruins.
its good read for the MBA aspirants as well as for those who are eager to start their own business this is true story of sony corporation and the fate of the people who decided not to compromise with dreams , decisio...
(View complete review)

★★★★★
★★★★★
jr p
02 Jun 2014
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
A new view

This book provides you a different view point and shows how being procedure oriented can be helpful sometimes.

One point that i liked is that : failures are inevitable, don't worry too much about them. look at what you can do that others can't and build on it
(View complete review)

★★★★★
★★★★★
Ganesh Ram
30 May 2014
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
A Must Read Book! for the Entrepreneurs and MBA Aspirants

Again! Flipkart's Packaging and Delivery was Very Perfect and So Punctual. Even I got it one day before than the estimated time. (View complete review)

★★★★★
★★★★★
Vivek Mandal
04 Apr 2014
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certified buyer
Totally worth your money...

For this money, this is probably the best product in the market. If you are looking for a good quality product at a low price, then search no longer. These are the headphones you are looking for.

Excellent Bass, Impeccable Treble and comfortable in the ear.
(View complete review)

★★★★★
★★★★★
Harsha Vardhan
02 Aug 2013
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certified buyer
Japanese way of doing business !!!

The book revolves around Sony's ingenuity and Japanese way of doing business.The first half of the book is good.But,later the stuff becomes repetitive.Morita consumes a large part of the book in comparing Japanese style to the American way of doing business which most people will feel boring.Def... (View complete review)

    Book: Made in Japan (English) by Mitsuko Shimomura Edwin M. Reingold Akio Morita
    ISBN Number: 0451151712, 9780451151711, 978-0451151711

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