The Magic Kingdom Of God: Christianity And Global Culture Industries

Author Michael Budde provides a unique examination of global for-profit industries--television, advertising, movies--and their impact upon Christian practice. He calls for the Christian community to radically re-emphasize the subversive theme of the Gospel and to embrace its role as countercultural alternative.

In "The (Magic) Kingdom of God," Michael Budde offers a multidisciplinary analysis of the "global culture industries"--increasingly powerful, centralized corporate conglomerates in television, advertising, marketing, movies, and the like--and their impact on Christian churches in industrialized countries. Utilizing ideas from contemporary and classical schools of political economy, the author explains why the study of global culture industries is essential for understanding the current era of global capitalism.In suggesting that the cultural ecology shaped by these industries undermines many of the primary processes and structures through which people become committed Christians, Budde offers a novel utilization of linguistic-based theories of religious formation. Responses by churches to the new situation--more religious education or attempts to use the global culture industries for Christian purposes--are explored and found lacking. For the subversive praxis of Jesus of Nazareth to endure in the cultural ecology of postmodernism, Budde argues, churches must come to embrace their role as radical and countercultural alternative communities in which lay formation becomes a central preoccupation.