Making The News

This is an extremely useful and informative book that provides everything an activist needs to know for communicating effectively through the media. The book explains how you can stage an event or stunt that will put an issue that concerns you in the news. It takes you through the entire process, starting with developing your message and ending with assessing your results. Specific tips for publicizing art events and civil disobedience are also included. It explains how to create news-worthy images and symbols to communicate your message to a mass audience. To reach most people, you have to package your message in an image or symbol. The book details how to made news without staging an event. You'll discover how you can make news simply by calling a journalist on the phone or spending a few minutes in front of your computer. You'll find information on how to publish letters to the editor and guest opinions and how to persuade columnists and editorial page editors to write about your cause. Making The News offers ideas on how to develop long-term relationships with journalists, including advice on how to cultivate credibility as a news source. It outlines when to complain about media coverage and, if appropriate, how to complain.