“malcolm gladwell”

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helpin... More

Gladwell embarks on an intellectual journey through the world of "outliers"--the best and the brightest and the most successful. He investigates what makes high-achievers different by looking at their culture, family, generation, and the idiosyncratic experiences of their upbringing.In this stunning... More

Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good and bad decision-making has nothing to do with how much information can be processed quickly, but on the few particular details on which people focus.- The Tipping Point was a huge bestseller, here ... More

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popular... More

Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.Seth Godin is an adman's worst nightmare. He has made a career of exposing the... More

The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this widely acclaimed New York Times bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our s... More

Offering proven advice, this stylish, elegant primer focuses on making and maintaining authentic friendships throughout one's life. Whether the goal is to start a new relationship, cement a developing alliance, or reinvest in a long standing friendship, this volume provides all the help one needs to... More