Manage To Win (revutalize Your Business, Wrong-fool Your Competitors)

As the challenges facing you become inevitably tougher, the key to survival and success is to learn how to reshape and reposition your company. Norton Paley’s new book sets out clear strategies for re-defining your company’s strengths and wrong-footing your competitors. With the help of real-life case-studies and examples throughtout the text, he shows you when to confront and when to retreat, how to assess risks and seize opportunities and — most critical of all — how to knock out the competition. About Author: Norton Paley has over twenty five years’corporate experience in marketing and production management at McGraw-Hill Inc, John Wiley & Sons and Alexander Norton Inc. He has lectured widely in many countries to managers in such firms as American Express, Cargill, Chevron Chemical, Babcock & Wilcox, Dow Chemical, Prentice-Hall, Ralston-Purina, Hoechst and McDonnell-Douglas. He is the author of eight books and has been a regular contributor to The Management Review and Sales & Marketing Management.