Management

Traces the author's spectacular turnaround successes with three major corporations and spells out his trendsetting approach on meeting the demands of today's service economy.The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.... More

In this eye-opening book, Robert Cross reminds us that cost-cutting is not enough to reduce costs, and shows how a powerful strategy—Revenue Management—can help any business dramatically improve its bottom line. Emphasizing the importance of building market share through micromarketing, Cross ex... More

‘Ghoshal . . . married the theoretical and the pragmatic in a way that is rare in the world of management literature’—The EconomistDoes your job seem like an endless ‘to-do’ list that never gets you—or your company—anywhere? You know what you’re supposed to focus on: cutting costs, i... More

Project Management reviews the steps in organizing and managing projects, from how to build a realistic schedule to how to measure both success and failure. Project Management discusses team building, timing, the planning process, estimating project costs, managing project interfaces, risk managemen... More

Packed with fun, engaging activities, The Big Book of Sales Games gives you simple, fast, and enjoyable ways to train and motivate sales staff--or yourself--for selling success. Learn how to: Master up-selling techniques for increased order value Polish communication skills to win sales and customer... More

Team Building For Time- Thrifts!Never before has the concept of team work been more important to the functioning of successful organizations. Most managers spend over half their time working with a team, and the One Minute Manager’s practical advice shows how any team can work better and more effe... More

Six Sigma for Managers introduces you to the fundamental concepts of Six Sigma, and provides 24 basic points you need to know to spearhead a Six Sigma program in your workplace. Carefully walking you through every phase of a successful Six Sigma initiative, from establishing metrics to sustaining ex... More

For courses in International Business offered in MBA and PGDBM programmes.Rapid growth in international trade and the activities of the multinational enterprises, especially after the growing acceptance of liberal economic policies in recent decades, have added ample flavour to the subject of intern... More

This book offers a comprehensive and balanced presentation of strategic management and organizational behavior concepts. It is all about bringing together the micro skills of people management with the macro skills of running a business. The unique but interdependent specialties of the three co-aut... More

The demands made on managers in today's turbulent, uncertain and demanding world constantly increase. Even the most experienced manager needs to keep abreast of new developments and periodically brush up on essential skills. This new edition of the best-selling practical management guide has been fu... More

Sir John Harvey-Jones is one of the best-known and most admired industrialists in the world, and his achievements at ICI are legendary. But how did he achieve this success?How was that giant company salvaged from its disastrous slump and transformed into one of the world’s best-run companies?Refle... More

A new 21st century individualism is overtaking "corporation-as-king" capitalism, transforming the way we work and live. Today, real power rests in the hands of creative individuals like Bill Gates, Warren Buffett, Oprah Winfrey, and Steven Spielberg, who are changing the world one great idea at a ti... More

8 immensely practical lessons that leaders, managers and entrepreneurs can immediately apply to boost morale, liberate loyalty and send productivity soaring while also creating far more fulfilling personal lives. Written as an easy to read fable, this book will move you deeply and inspire you to bec... More

"Dr. Cohen's book makes a siginificant contribution to the art of leadership … I recommend it to all interested in leadership." Admiral Elmo R. Zumwalt. "In this book, Bil Cohen has a list of ideas we need to know to lead." General ronald Fogleman. " I have grave doubts that leadership can be taug... More

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and ... More