The Management Of Technology & Innovation : A Strategic Approach

Review

"This is the best book on the market that addresses the Management of Technology and Innovation. The intellectual content is solid and taken from rigorous research, yet is applicable to all technology in general. Aside the intellectual content, it is a tool that students can use to actively learn about the subject, through exercises, case study, and provoking discussion questions. The theme of the book is consistent cover to cover and the logic of its organization is excellent. I would adopt this text before all others. It poses the fairest treatment of technology management in general rather than being obsessed on one kind of technology. It affords the opportunity to the instructor to do so much more than just lecture. It is truly about the MANAGEMENT of technology, rather than using that important word in a superficial and cavalier way."

Book Description

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH bridges the gap between business strategy and technology, illustrating how the two functions intertwine while driving change through technology and innovation. The text's integrated approach is applicable no matter what the educational background of the student, providing practical insight into the management of technology and innovation. In addition to presenting the latest theory and current examples, the authors include a useful set of tools to aid in real-world decision making.

About the Author

Margaret A. White B.S., M.B.A., Sam Houston State University; Ph.D., Texas A&M University. Author and coauthor of over 70 articles and papers in journals such as Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Journal of Management, and Journal of High Technology Management Research. Current research interests include organizational structure and innovation and strategic management of technology. Winner of two Academy of Management Best Paper Awards. Served as instructor at Stephen F. Austin State University and Iowa Western Community College. Served as Ad Hoc Reviewer, Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, Journal of Management, Strategic Management Journal, and Strategic Management Society; Index Editor, Academy of Management Journal. Member of the Academy of Management; Strategic Management Society; Past Board Member, Southwest Academy of Management. Garry D. Bruton Ph.D., Oklahoma State University, Stillwater, Oklahoma, 1989. Professor Bruton has authored or co-authored over 50 articles in leading academic journals including the Academy of Management Journal, Strategic Management Journal, the Journal of Business Venturing, and the Journal of High Technology Management Research. His principal research interests include high technology entrepreneurship and venture capital financing of new ventures. Most of this research focuses on these activities in the emerging markets of China and Russia. Professor Bruton now serves on the editorial boards of five journals and is Associate Editor of the Academy of Management Executive. Additionally, he was selected by the Fulbright Commission to fill the Hall Chair in Entrepreneurship for spring 2005 in Warsaw, Poland.