Manager’s Guide To Strategy (mcgraw-hill Briefcase Books Series)

As a manager, every decision you make must both support and drive your organization's strategic goals. But first you must understand those goals - what they are, how they were arrived at, how you can contribute to them, and what you can do to help achieve them. Manager's Guide to Strategy provides you with proven, up-to-date concepts, tools, and insights for effective strategy formulation, along with myriad examples of successful and not-so-successful strategies from real companies. The latest results-focused volume in McGraw-Hill's bestselling Briefcase Books series, this step-by-step introduction to strategy and strategic planning will show how to, formulate long-term goals and create a plan to achieve those goals; factor your best customers and their needs into every strategic decision; and evaluate and revise strategies to take advantage of new opportunities.