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Managing Customers As Investments
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Publisher: Pearson Education (singapore) Pte Ltd
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Book: Managing Customers As Investments
Through practical examples and case studies, this book teaches you a rigorous yet simple approach to estimating the lifetime value of your customers -- and using that information for both tactical and strategic management decision-making.
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Details of Book: Managing Customers As Investments Book: Managing Customers As Investments
Author: Sunil Gupta, Donald R Lehmann
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2008
Publisher: Pearson Education (singapore) Pte Ltd
Author: Sunil Gupta, Donald R Lehmann
ISBN:
8131719146
ISBN-13:
9788131719145
,978-8131719145
Binding: Paperback
Publishing Date: 2008
Publisher: Pearson Education (singapore) Pte Ltd
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Managing Customers As Investments by Sunil Gupta, Donald R Lehmann
ISBN Number: 8131719146, 9788131719145, 978-8131719145