Managing Global Business A Strategic Perspective

Globalisation is increasing interaction among nations, markets and people. It is shaping up a new era of contacts among economies, technologies and cultures. A new, “world market” is emerging. A different, “global consumer” is born. However, it is also becoming increasingly difficult for businesses to enter, survive and grow in the global market. Companies from developing countries have limited resources; they find it very difficult to compete against the giants the United States, Europe and Japan. And, the giants compete against each other. Thus, the experiences of multinationals are lessons in strategies & resources, success & failures, confidence & self-doubt, and attitude & morals. This book focuses on the issues and strategies for managing global businesses in the 21st century. It provides a means for gaining insights into various facets of internationalisation of business and markets. Contributions from academics, researchers and practitioners of this phenomenon have brought in concepts, suggested approaches, and evaluated various tools of managing global business. The book contains 32 chapters by over 50 authors/co-authors. These chapters are arranged in the following 10 Parts: Part I The Background, Part II The Environment, Part III Global Strategies, Part IV Global Strategies: Some Indian Experiences, Part V Global Alliances, Mergers and Acquisitions, Part VI Global Customer`s Profile and Behavior, Part VII Building Global Brands, Part VIII Global Distribution and Supply Chain Management, Part IX Systems Approach to Globalisation, Part X The Future.