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Managing New Product and Process Development: Text and Cases (English)

(Hardcover)
Hardcover
Language: English
Length: 896 pages
Publisher: Free Press
This product is Permanently discontinued.

Managing New Product and Process Development: Text and Cases (English) (Hardcover) Price: Rs. 4,528

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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Specifications of Managing New Product and Process Development: Text and Cases (English) (Hardcover)

Book Details
Publisher Free Press
ISBN-10 0029055172
Number of Pages 896 Pages
Publication Year 1992
Language English
ISBN-13 9780029055175
Binding Hardcover
Contributors
Author Steven C. Wheelwright, Kim B. Clark
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