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Managing New Product and Process Development: Text and Cases (English)

(Hardcover)
Hardcover
Author: Steven C. Wheelwright, Kim B. Clark
Language: English
Length: 896 pages
Publisher: Free Press
This product is Permanently discontinued.

Managing New Product and Process Development: Text and Cases (English) (Hardcover) Price: Rs. 3,608

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

Specifications of Managing New Product and Process Development: Text and Cases (English) (Hardcover)

Book Details
Publisher Free Press
ISBN-10 0029055172
Number of Pages 896 Pages
Publication Year 1992
Language English
ISBN-13 9780029055175
Binding Hardcover
Contributors
Author Steven C. Wheelwright, Kim B. Clark

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