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Manual Of International Marketing
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Publisher: Gwv-vieweg
OR
Book: Manual Of International Marketing
The Manual of International Marketing provides a comprehensive insight into the real world of contemporary international marketing. Leading experts, from some of the most renown international companies around, offer their take on 38 key issues of modern-day marketing, covering fields such as Brand Value Management, International Brand Portfolio Management, Global Customer Interaction and Intercultural Marketing. Displayed in the newest Executive Science knowledge format, each chapter delivers both a precise model for its field, and a hands-on management process that helps marketing managers, corporate executives and financial investors understand, implement and evaluate measures and strategies in todays and tomorrows global marketing arena.
Participating companies: BMW Group, Deutsche Lufthansa AG, eBay, Electronic Arts, Fujitsu Siemens Computers, MasterCard Europe, Masterfoods Inc., McDonalds Germany, Microsoft, PUMA AG, SAP AG, Siemens AG, Unilever and other leading companies.
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Details of Book: Manual Of International Marketing Book: Manual Of International Marketing
Author: Thomas Heilmann,
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2006
Publisher: Gwv-vieweg
Number of Pages: 586
Author: Thomas Heilmann,
ISBN:
3834900397
ISBN-13:
9783834900395
,978-3834900395
Binding: Hardcover
Publishing Date: 2006
Publisher: Gwv-vieweg
Number of Pages: 586
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Manual Of International Marketing by Thomas Heilmann,
ISBN Number: 3834900397, 9783834900395, 978-3834900395