Book: Map Of Innovation Creating Something Out Of Nothing Kevin O'Connor started three highly successful companies (including DoubleClick, the revolutionary Internet ad agency), helped develop dozens of products, and created billions in shareholder value. His next venture, FlexPlay, is bringing to market the ''disappearing'' DVD, a product that will completely change the video rental business. The foundation for his accomplishments has been the counter-intuitive idea of methodical innovation: a systematic approach to force out new ideas and make them happen. Anyone can get lucky once, but for success to strike three times, there has to be a technique. The Map of Innovation provides anyone--from entrepreneurs to those working in the bowels of big companies--with a method for going from brainstorm to actually bringing a product or service to market.
Details of Book: Map Of Innovation Creating Something Out Of Nothing Book: Map Of Innovation Creating Something Out Of Nothing
Author: Kevin O Connor
ISBN: 1400048311
ISBN-13: 9781400048311
, 978-1400048311
Binding: Hardcover
Publishing Date: 2003
Publisher: Crown Publishers Inc
Language: English