“mark j penn”

Why the most important trends in the world today are the smallest ones. In Microtrends, Mark Penn, an expert with over thirty years' experience in finding and motivating niche groups, reveals the true trends in our society today, uncovering what's really popular (which is not what we might think is ... More

This book advances scholarly ways of thinking about community-based systems of resource management. In the Kangra Valley of India's western Himalaya, farmers have for centuries relied on community-managed kuhl systems—intricate networks of collectively built and maintained irrigation channels—fo... More

How has the meaning of culture been reconsidered? What impact has this had on approaches to social enquiry? Should culture be seen as central to social science? Over the past three decades there has been a transformation in the ways that social science has been conducted. In order to understand what... More

This handbook offers concise information on the properties of polymeric materials, particularly those most relevant to the areas of physical chemistry and chemical physics. In the second edition of Physical Properties of Polymers Handbook, each chapter has been extensively updated and revised.. Each... More

This 12-chapter text presents a concise first course in microeconomics which is suitable for both MBA and upper level undergraduate programmes. No previous knowledge of economics is assumed."MBA Economics" covers the key areas of microeconomics - how the interactions of producers and consumers in pr... More