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Market Your Way to Growth: 8 Ways to Win

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Language: English
Length: 240 Pages
Publisher: TIMES GROUP BOOKS
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Market Your Way to Growth: 8 Ways to Win By KOTLER PHILIP
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Market Your Way to Growth: 8 Ways to Win (Hardcover) Price: Rs.380

If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong as it could be? Are your customers satisfied and loyal? Are you able to wrest share from competitors? Have you moved into China, Brazil, or some higher growth markets? Have you done acquisitions and built new alliances? Have you been winning new customers by showing your deeply felt values? Have you partnered with governments and NGOs on new projects? See what dozens of other companies are doing to achieve higher growth in a low-growth world economy or industry. A large number of CEO’s. senior executives, and scholars have endorsed this book. Open the book and see what they say.

The United States, The European Union. and other developed countries now face years of continuing low economic growth. so low that job creation will fall far short of the growth of the workforce. With the developed world facing an excruciating slow-growth economy, successfully competing for a limited customer base means using creative marketing strategies.

Market Your Way to Growth shows you how to survive these rough economic waters. The book details nine megatrends that will offer new opportunities throughout this decade, including a global redistribution of wealth, urbanization, an accelerating green global economy, rapidly changing social values, and more. Evaluate your business's readiness to navigate this shifting economic landscape using these eight growth strategies:

  • Build Your Market Share: Outperform your competitors and grow your market share.
  • Develop Enthusiastic Customers and Stakeholders: Attract fans and develop dedicated supply chain partners.
  • Create a Powerful Brand: Design a powerful brand that serves as a living platform for your organization's strategy and actions.
  • Innovate New Products, Services, and Experiences: Develop a culture of innovation and think freshly about new offerings and experiences.
  • International Expansion: Identity international macro and micro markets of high growth and enter them successfully.
  • Acquisitions, Mergers, and Alliances: Grow via attractive partnering opportunities through acquisitions, mergers, alliances, and joint ventures.
  • Build an Outstanding Reputation for Social Responsibility: Improve your company's social character to win more respect and support from the public and stakeholders.
  • Partner with Government and NG0s: Successfully bid to provide services and products that governments all over the world need.

These are the most perilous times since the Great Depression, yet growth is still possible. Learn how to implement these proven strategies, and achieve growth rates that your competitors will envy.

About the Author
PHILIP KOTLER is one of the world's leading authorities on marketing, and his writing has defined marketing around the world for the past forty years. He is the author of Marketing Management (14th ed.), Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others. He is also the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. The Financial Times ranked him the fourth most influential management guru. And the Wall Street Journal ranked him the sixth most influential business thinker.

MILTON KOTLER is Chairman of Kotler Marketing Group USA. Headquartered in Washington. DC. And Kotler Marketing Group China, headquartered in Beijing and recognized as the 1 marketing strategy consultancy in China. He is also author of A Clear-Sighted View of Chinese Business Strategy and a frequent contributor to the China business press.

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Table of Contents

· Introduction: Preparing to Master the Eight
· Pathways to Growth xi
· Grow by Building Your Market Share 1
· Grow through Developing Committed Customers and Stakeholders 27
· Grow by Developing a Powerful Brand 49
· Grow by Innovating New Products, Services, and Experiences 73
· Grow by International Expansion 117
· Grow by Mergers, Acquisitions, Alliances, and Joint Ventures 135
· Grow by Building an Outstanding Reputation for Social Responsibility 153
· Grow by Partnering with Government and NGOs 169
· Epilogue 191
· Notes 201
· Index 207

Specifications of Market Your Way to Growth: 8 Ways to Win (Hardcover)

Contributors
Author KOTLER PHILIP
Book Details
Publisher TIMES GROUP BOOKS
Publication Year 2013
ISBN-13 9788126540365
ISBN-10 8126540362
Language English
Binding Hardcover
Number of Pages 240 Pages
University Books Details
Specialization M.B.A
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★★★★★
★★★★★
16 Feb 2014
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certified buyer
Great Content

Yet another great book from Philip Kotler. Chapters 1 through 4 are very relevant for my work and I would be putting them to practise. Chapters 5 & 6 are with regard to International expansion and M&A. I am way to far from them. Chapter 7 could be possibly ok for me because when once I start making profit, then I would par take in CSR activity (I run my own start-up). Chapter 8 deals with NGO and Government and which I am trying to do in an earnest way.

However my only grouse is with regard to page quality. It is a very thin paper probably 50 GSM (I hope I am wrong). Not sure if t...
()

Yet another great book from Philip Kotler. Chapters 1 through 4 are very relevant for my work and I would be putting them to practise. Chapters 5 & 6 are with regard to International expansion and M&A. I am way to far from them. Chapter 7 could be possibly ok for me because when once I start making profit, then I would par take in CSR activity (I run my own start-up). Chapter 8 deals with NGO and Government and which I am trying to do in an earnest way.

However my only grouse is with regard to page quality. It is a very thin paper probably 50 GSM (I hope I am wrong). Not sure if t...
Yet another great book from Philip Kotler. Chapters 1 through 4 are very relevant for my work and I would be putting them to practise. Chapters 5 & 6 are with regard to International expansion and M&A. I am way to far from them. Chapter 7 could be possibly ok for me because when once I start making profit, then I would par take in CSR activity (I run my own start-up). Chapter 8 deals with NGO and Government and which I am trying to do in an earnest way.

However my only grouse is with regard to page quality. It is a very thin paper probably 50 GSM (I hope I am wrong). Not sure if this becomes an easy target for paper fish. I would love to use this book even in future as reference. For the price that I paid, I can't complain too much on that front.

0 of 0 users found this review helpful.
★★★★★
★★★★★
02 Sep 2013
first to review
Good Thought

This book is specially designed for the Kotler fans and Gita for growth. It explains the era of 2008 depression and how the multi giants are struggling to get out of it.

A very good thought and very well explained book for management people and business man.

All marketing and corporate theories are refreshed after reading this book.

0 of 0 users found this review helpful.
★★★★★
★★★★★
10 Jan 2014
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certified buyer
Awesome Book

It's a great book to get some great new ideas for marketing and details about how the small companies worked to become a world wide renowned companies .

0 of 0 users found this review helpful.
    Book: Market Your Way to Growth: 8 Ways to Win by KOTLER PHILIP
    ISBN Number: 8126540362, 9788126540365, 978-8126540365

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