How To Market Yourself

In today's intensely competitive workplace, it is becoming even more vital to market yourself effectively, whatever your age, background or experience. This hard-hitting manual offers a really positive step-by-step guide to making a personal assessment, choosing the right image, identifying and presenting the right skills, building confidence, marketing yourself in person and on paper, organizing a self-marketing campaign, using mentors at work, selling yourself to colleagues, clients and customers, and equipping yourself for a fast-changing future. Go for it - get ahead of the field and give a real boost to your personal effectiveness at work. An experienced PR professional, Ian Phillipson is also author of How to Do Your Own PR in this series.