Book: Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found and outline forty specific marketbusting moves. In addition, they provide practical tools and checklists to help leaders determine the best move to use in a given situation.
Details of Book: Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Book: Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Author: Rita Gunther Mcgrath, Ian C. Macmillan
ISBN: 1591391237
ISBN-13: 9781591391234
, 978-1591391234
Binding: Hardcover
Publishing Date: 2005/04/30
Publisher: Harvard Business School Press
Number of Pages: 264
Language: English