Book: What Is Marketing?( Series - What Is? ) Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Details of Book: What Is Marketing?( Series - What Is? ) Book: What Is Marketing?( Series - What Is? )
Author: Alvin J. Silk
ISBN: 1422104605
ISBN-13: 9781422104606
, 978-1422104606
Binding: Paperback
Publishing Date: 2006/10/30
Publisher: Harvard Business School Press
Number of Pages: 207
Language: English