Book: The Marketing Audit Handbook: Tools, Techniques And Checklists To Exploit Your Marketing Techniques "The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.
Details of Book: The Marketing Audit Handbook: Tools, Techniques And Checklists To Exploit Your Marketing Techniques Book: The Marketing Audit Handbook: Tools, Techniques And Checklists To Exploit Your Marketing Techniques
Author: Aubrey Wilson
ISBN: 0749437359
ISBN-13: 9780749437350
, 978-0749437350
Binding: Paperback
Publishing Date: 01/09/02
Publisher: Kogan Page Viva
Number of Pages: 306
Language: English