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Marketing & Branding: The Indian Scenario
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Publisher: Pearson Education Limited
Marketing & Branding: The Indian Scenario
Marketing and Branding - The Indian Scenario offers readers concise but comprehensive coverage of the five major aspects of marketing management in the form of themes. The first theme deals with product and brand related strategies, the second with retailing and distribution decisions, the third with pricing issues, the fourth with the application of consumer behaviour and the last with building brands. These topics are sequenced in such a way that the reader will be able to draw parallels across and link different marketing mix elements. Establishing such links is a prerequisite for formulating marketing strategies.
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Details of Marketing & Branding: The Indian Scenario Title: Marketing & Branding: The Indian Scenario
Author: Kumar S R
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2006
Publisher: Pearson Education Limited
Language: English
Author: Kumar S R
ISBN:
8131700976
ISBN-13:
9788131700976
Binding: Paperback
Publishing Date: 2006
Publisher: Pearson Education Limited
Language: English
New Book by Nandan Nilekani, Co-founder of InfosysInfosys co-founder Nandan Nilekani, who has been a key player in India's growth story and was chosen by Time magazine as one of the hundred most influential people in the world, points out that the country's future rests on more than simply economic growth; it also depends on reform and innovation in all sectors of public life.
Buy Nandan Nilekani's new book: "Imagining India"
Buy Nandan Nilekani's new book: "Imagining India"
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