Book: Marketing Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. "Marketing" and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Details of Book: Marketing Book: Marketing
Author: Dhruv Grewal, Michael Levy
ISBN: 0073049026
ISBN-13: 9780073049021
, 978-0073049021
Binding: Hardcover
Publishing Date: Feb 2007
Publisher: Irwin/mcgraw-hill
Number of Pages: 536
Language: English