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Marketing (sie)
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Publisher: Tata Mgraw Hill
OR
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| Paperback (2008/01/07) | Price: Rs 3782Rs. 3631 | Imported Edition. Order now and get it in 20-30 business days. |
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Book: Marketing (sie)
Table of contents
11 Managing the Product Portfolio and Branding
Table of contents
Section 1 Assessing the Marketplace
1 Overview of Marketing
2 Developing Marketing Strategies
3 Ethics
4 Analyzing the Environment
Section 2 Understanding the Marketplace
5 Consumer Behavior
6 Business-to-Business
7 Global Markets
Section 3 Targeting the Marketplace
8 Segmenting & Targeting
9 Marketing Research
Section 4 Value Creation
10 Developing New Products
11 Managing the Product Portfolio and Branding
12 The Role of Services
Section 5 Value Capture
13 Pricing Concepts
14 Setting Prices
Section 6 Value Delivery
15 Designing the Channel and Supply Chain Management
16 Retailing
Section 7 Value Communication
17 Integrated Marketing Communication
18 Advertising
19 Personal Selling
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Details of Book: Marketing (sie) Book: Marketing (sie)
Author: Dhruv Grewal
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2007
Publisher: Tata Mgraw Hill
Number of Pages: 640
Language: English
Author: Dhruv Grewal
ISBN:
007066711X
ISBN-13:
9780070667112
,978-0070667112
Binding: Paperback
Publishing Date: 2007
Publisher: Tata Mgraw Hill
Number of Pages: 640
Language: English
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Order now at 32% Discount
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Book: Marketing (sie) by Dhruv Grewal
ISBN Number: 007066711X, 9780070667112, 978-0070667112