Marketing Genius

Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It enables you to think more intelligently in crowded and non-linear markets, to act more creatively to cut through the noise and engage the skeptics, and do fantastic marketing that delivers extraordinary and definable results.


Table of contents :
About the author
Turn on
Play

Part I: Ingenuity: The Making of a Marketing Genius
· Track 1. Complexity
· Track 2. Expectations
· Track 3. Genius
Part II: Thinking: The Mind of a Marketing Genius
· Track 4. Strategy
· Track 5. Brands
· Track 6. Customers
· Track 7. Innovation
Part III: Competing: The Touch of a Marketing Genius
· Track 8. Propositions
· Track 9. Experiences
· Track 10. Connections
· Track 11. Relationships
Part IV: Leading: The Impact of a Marketing Genius
· Track 12. Performance
· Track 13. Marketers
· Track 14. Leadership
· Track 15. Futures
Part V: The Genie: Becoming a Marketing Genius
· Genius lab
· Genius catalysts
· Genius source
· Recharge

Index



Market Description :
· CEOs
· Marketing People
· Secondary Market
· Entrepreneurs


About Author :
Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and led the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.