Book: Marketing Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing.
Details of Book: Marketing Book: Marketing
Author: Geoffrey A. Lancaster
ISBN: 0333987896
ISBN-13: 9780333987896
, 978-0333987896
Binding: Paperback
Publishing Date: 2003
Publisher: Palgrave Macmillan
Number of Pages: 365
Language: English