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Marketing Of High-technology Products And Innovations
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Publisher: Prentice Hall
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Book: Marketing Of High-technology Products And Innovations
Marketing of High-Technolgy Products and Innovations, 3/e, provids a thorough overview of the issues high-tech marketers must address, this book provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts. This book offers a cutting-edge treatment of research and practice related to the marketing of technology and innovations, supported with a plethora of examples and applications. A resource for managers in high-tech firms, training programs in high-tech firms, and technology incubators.
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Details of Book: Marketing Of High-technology Products And Innovations Book: Marketing Of High-technology Products And Innovations
Author: Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2009/02/06
Publisher: Prentice Hall
Number of Pages: 538
Language: English
Author: Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
ISBN:
0136049966
ISBN-13:
9780136049968
,978-0136049968
Binding: Hardcover
Publishing Date: 2009/02/06
Publisher: Prentice Hall
Number of Pages: 538
Language: English
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Marketing Of High-technology Products And Innovations by Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
ISBN Number: 0136049966, 9780136049968, 978-0136049968