Marketing In India:cases & Readings 3rd Edition

An invaluable book for students and teachers of management to practising managers. The case studies and articles contained in the present volume reflect the current thinking on the subject of marketing management. The provide perspectives on key issues and problems facing Indian marketers as we enter the new millennium. The articles cover areas such as: Marketing and its changing role in the liberalized Indian economy, strategic marketing, urban and rural marketing, global competitiveness, marketing mix strategies, product, pricing, distribution and promotion challenges in the context of Indian marketing environment, sales force management and control.