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Marketing Of Information Technology, K Venkatesh, 0070248729

Marketing Of Information Technology

 (Paperback - 01/11/08)
by

K Venkatesh

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Publisher: Tata Mgraw Hill



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Book: Marketing Of Information Technology

Table of contents

Part I: Marketing of Information Technology


  • Introduction to Marketing of Information Technology
  • Classification of Information Technology Products Market
  • Classification of Information Technology Services Market
  • Information Technology Intellectual Property Market

    Part II: Financial Aspects of Information Technology Marketing

  • Total Cost of Information Technology Ownership
  • Pricing of Information Technology Products and Services
  • Free Software - What is this Freedom?

    Part III: Requirements for Marketing of Information Technology

  • Globalization of Information Technology
  • Branding of Information Technology Products and Services
  • Roles of Technical Marketing in Information Technology
  • Launching of Information Technology Products and Services
  • Role of Technical Support in Marketing in Information Technology

    Part IV: Geographical Aspects of Marketing of Information Technology

  • Information Technology in India - Market Scenario and Marketing


    New Features


  • The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services.

    A distilled account of the author's first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage--from concept to post-sales support--thereby improving the probability of its success in the market.

    Marketing of Information Technology covers:

  • Introduction to the primary ware of IT- concepts, products, services and intellectual property rights.


  • Cost and pricing of IT wares, and "free and open" wares.


  • Requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support.


  • Indian IT market scenario and marketing


    • This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT.

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    Details of Book: Marketing Of Information Technology Book: Marketing Of Information Technology
    Author: K Venkatesh
    ISBN:

    0070248729
    ISBN-13:

    9780070248724

    ,

    978-0070248724
    Binding: Paperback
    Publishing Date: 01/11/08
    Publisher: Tata Mgraw Hill
    Number of Pages: 172
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        Book: Marketing Of Information Technology by K Venkatesh
        ISBN Number: 0070248729, 9780070248724, 978-0070248724
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